Welcome to episode 215 (“Advertising is Complicated”) of the EdTech Situation Room from April 14, 2021, where technology news meets educational analysis. This week Jason Neiffer (@techsavvyteach) and Wesley Fryer (@wfryer) discussed Google’s new advertisement targeting technology initiative, privacy and advertisement-opt out tools, and Google search’s new product review prioritization changes. Slowdowns with AMD Ryzen Chromebooks. videoconferencing improvements in Chrome 90, and Google Lens OCR capabilities coming to the desktop were also highlighted. The continued advance of Moore’s Law and artificial intelligence, Apple’s upcoming “Spring Loaded” event predictions, Tim Cook’s “flea market” opinion of Epic Games’ lawsuit, and the new FCC speed test app were discussed. The importance of a ‘digital will’ and 23 year old coder who kept QAnon online were articles rounding out this week’s show. Geeks of the Week included a video on selecting a backyard BBQ smoker and the image background removal tool, remove.bg. Our show was live streamed and archived simultaneously on YouTube Live as well as our Facebook Live page via StreamYard.com, and compressed to a smaller video version (about 100MB) on AmazonS3 using Handbrake software. Please follow us on Twitter @edtechSR for updates, and join us LIVE on Wednesday nights (normally) if you can at 10 pm Eastern / 9 pm Central / 8 pm Mountain / 7 pm Pacific or 3 am UTC. All shownotes are available on http://edtechSR.com/links.
Shownotes
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- Jason Neiffer (@techsavvyteach) – blog: blog.ncce.org
- Wes Fryer (@wfryer) – wesfryer.com/after
- Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here’s What We Know. (EFF, 20 March 2021) and amifloced.org
- Google’s FLoC Is a Terrible Idea (EFF, 3 March 2021)
- Google Ad Personalization Settings
- Jumbo Privacy
- YourAdChoices Advertising Opt Out (be sure to disable ad blockers before visiting / running this)
- Digital Advertising Alliance’s Self-Regulatory Principles
- Google Search now prioritizing in-depth research when ranking product reviews (9 to 5 Google; April 8 2021)
- AMD Ryzen Chromebooks Suffering Massive Slow-downs When Not Plugged In (ChromeUnboxed; 14 April 2021)
- Chrome 90 Should Make Your Video Calls A Bit Smoother (ChromeUnboxed; 14 April 2021)
- Google Lens expands beyond mobile and comes to desktop web with OCR in Google Photos (9 to 5 Google; 11 April 2021)
- A new era of innovation: Moore’s Law is not dead and AI is ready to explode (SiliconAngle; 10 April 2021)
- Apple officially announces Spring Loaded event for April 20th (The Verge; 13 April 2021)
- Tim Cook: Epic wants to turn the App Store into a ‘flea market’ (9 to 5 Mac; 12 April 2021)
- The FCC wants you to test your internet speeds with its new app (The Verge; 12 April 2021)
- Who will deal with your online presence when you die? How to create a ‘digital will’ (Guardian, 10 April 2021)
- A 23-Year-Old Coder Kept QAnon Online When No One Else Would (Bloomberg, 14 April 2021)
- Wes’ Geek of the Week: [VIDEO] Which Backyard BBQ Smoker / Grill Should I Buy?! (37 min)
- Jason’s Geek of the Week: www.remove.bg – Quick and Dirty Background Eraser for Images
